They would like people to pay more attention when they do something well

Public acknowledgement is important to self-confidence. Those who work on without getting any useful feedback have no reason to improve, and their performance can be expected to decline steadily. Workplaces tend to counter this by applying bonus schemes or putting people on piecework, hoping the financial incentive will keep output up. In the long term this damages motivation and makes people feel they are on a treadmill, so a more intelligent system is needed – and the best feedback comes from other people.