They’d like more knowledge of the underlying concepts or ideas that influence their work

The brain can’t commit to something it doesn’t understand. A review of the language used in company communications is worthwhile. Beware of abstract language – words that refer to ideas or concepts rather than physical objects. Abstract words can mean different things to different people. Beware also of jargon and slang, phrases that have a local meaning but may not be understood by everyone. Avoid anything else that can’t be relied on to have a shared meaning by everyone involved.